A New Way to Own a Gym — Iron 24 Franchise Opportunity
Iron 24 is a 24/7 fitness and recovery gym franchise built on a staff-optional model and a 100% digital member experience. Franchisees benefit from lower opening costs, reduced overhead, and a proven operational system — all powered by cutting-edge technology that runs the gym around the clock without on-site staff.
We apply technology, flexibility, and our exclusive staff-optional model to make fitness franchise ownership easier for entrepreneurs and investors at every level.
Why Own an Iron 24 Franchise?
- Technology Enabled: A cutting-edge tech platform powers the entire member experience — from sign-up to door access — with no manual check-in required.
- Staff-Optional Model: Reduce overhead with our innovative approach. The gym runs 24/7 without requiring on-site employees during every hour of operation.
- Lower Opening Costs: Get started with significantly lower investment than traditional gyms. The compact footprint and digital-first model keep build-out costs down.
- Flexible Model: Adapt the franchise to your market and management style. Open a Fitness-only location or a Fitness + Recovery gym depending on your real estate and target market.
Virtual Gym Features
- 100% Digital Member Experience — everything managed through the mobile app
- No-Contract Options and No Hidden Fees — flexible memberships that members love
- Fitness + Recovery Amenities — premium equipment and recovery tools
- 24/7 Total Access — members work out on their schedule
Industry Expertise
Our team of 30+ experts brings experience in multi-unit fitness center ownership, building large fitness franchises, technology development, and franchise growth.
Investment Details
Estimated total investment: $201,050 to $480,750. Franchise fee: $35,000. A $5,000 military discount is available for qualifying veterans and active-duty service members.
Frequently Asked Questions
- Does Iron 24 really operate without staff?
- Yes. The Iron 24 model is designed as a staff-optional gym — meaning the facility can operate fully around the clock without requiring on-site employees during every hour. Member access is controlled through a 100% digital system via the Iron 24 app or My Iron 24 online account. Franchisees may still employ staff for cleaning, maintenance coordination, or business development purposes.
- What is the total investment required to open an Iron 24?
- The estimated total investment ranges from $201,050 to $480,750 depending on location, real estate, and build-out scope. The franchise fee is $35,000, with a $5,000 discount available for qualifying military veterans and active-duty service members.
- What support does Iron 24 provide to franchisees?
- Iron 24 provides comprehensive franchisor support including site selection assistance, build-out guidance, technology platform access, training, and ongoing operational support. Franchisees benefit from a growing brand network and a team with deep experience in multi-unit fitness and franchise growth.
- Can I open a Fitness + Recovery gym as a franchisee?
- Yes. Iron 24 franchisees can open standalone fitness-only locations or Fitness + Recovery gyms, depending on market size, real estate, and investment preference. Recovery amenities may include sauna, cold plunge, red light therapy, massage chairs, and more.